Our rules

"Tested" means tested

A page says "Tested in a live store" only when I have run the tool on a real store. Everything else is a paper comparison built from the vendor's pricing page, help centre and release notes, and it is labelled that way.

Prices come from the vendor, with a date

Every price and plan limit is read off the vendor's own site. The date at the bottom of a page is when that was last done. Vendors change plans quietly, so treat an old date as a reason to double-check before you buy.

Store data stays anonymous

Numbers from my own work are shown as medians and ranges across several stores. I do not publish a single store's figures, name a client, or describe one closely enough to be recognised.

Drafts can start with AI. Publishing cannot

Some paper comparisons start as an AI-assisted draft built from vendor documentation. I read and check each one line by line before it goes live. Anything based on testing or on my own numbers is written by me.

The verdict is not for sale

A tool that pays no commission can still win a comparison, and often should. See how the site earns.

If something here is wrong, send a correction.